County of price

History & Founding

Nestled in north-central Wisconsin, this county’s story began in 1888, carved from portions of Lincoln, Taylor, and Marathon counties. Its name honors Norman B. Price, a prominent Milwaukee businessman and lumber baron who played a significant role in the area’s early development. Price’s investments in railroads and timber operations were instrumental in opening up the region for settlement and industry. Interestingly, Price himself never actually visited the county that bears his name, a fact that adds a touch of irony to its history. The county's establishment marked a period of rapid expansion in Wisconsin’s northern frontier, contributing to the state’s growth as a lumber and agricultural powerhouse. Early settlers, many of Scandinavian and German descent, braved challenging conditions to establish farms and logging camps, shaping the county's distinct cultural identity.

Geography & Landscape

The county’s geography is characterized by its rugged terrain and abundant natural resources. Located within the Northern Highland region, it encompasses 1,253 square miles of forests, hills, and waterways. The terrain is largely hilly, with elevations ranging from around 800 to over 1,600 feet above sea level. Numerous rivers, including the Prentice, Tigerton, and Manitowish, crisscross the landscape, providing opportunities for recreation and contributing to the area's scenic beauty. Several lakes, such as the Manitowish and Mole Lake, dot the landscape, providing habitat for wildlife and opportunities for fishing and boating. The climate is typical of northern Wisconsin, with cold, snowy winters and warm, humid summers. The area experiences four distinct seasons, each contributing to the region’s unique charm.

Economy & Communities

The economy of the county is primarily rooted in natural resource-based industries and agriculture. The ten towns and villages that comprise the county, with Phillips as its county seat, reflect a predominantly rural character. Historically, logging was the dominant industry, and while its significance has diminished, forestry remains an important economic driver. Agriculture, particularly dairy farming and ginseng cultivation, plays a vital role. Ginseng, a prized medicinal root, is a unique and significant crop for the area, contributing to its distinct agricultural identity. Other industries include tourism, manufacturing, and healthcare. Notable employers include Medford Area Municipal, Lincoln Paper Company, and various agricultural businesses. The county’s communities are close-knit and retain a strong sense of tradition, reflecting its rural heritage.

Points of Interest

Several points of interest draw visitors to the county. The Northern Highland State Forest offers extensive opportunities for hiking, camping, and wildlife viewing. The Manitowish River offers excellent canoeing and kayaking. The Price County Historical Society Museum provides insight into the area’s rich history. The annual Ginseng Festival in Prentice celebrates the county's unique agricultural heritage. The area is also known for its beautiful fall foliage, attracting tourists seeking stunning autumnal scenery. While not boasting any particularly famous residents, the county's enduring spirit and stunning natural beauty contribute to its unique appeal. The county also holds a record for having one of the highest concentrations of ginseng farms in the nation, solidifying its reputation as the "Ginseng Capital" of Wisconsin.